From the moment she stepped into the fashion world, Jessica Khoueiri-Achkar has believed in the empowering role that fashion takes on, and uses that to her strengths. She set up & launched Jessica K in Beirut, her contemporary women’s wear label that has gained a cult following amongst the capital’s fashion-savvy crowd. The designs are new and exciting and the designer injected her sense of refinement & urban chic into every single piece she creates, bringing fashion paradoxes to the forefront.