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It all came to life when Gigi visited Carthage again after 20 years. It felt as if she never left this jasmine scented city. As she lost herself in the labyrinths of the souks, she became inspired by the authenticity and simplicity of whatever she saw and set her mind into carrying some of its charm back to Beirut. Her fascination was relayed to Joumana, who went on a second trip with Gigi only to find herself mesmerized as well…and so a story began.