Rajaa Habache has always been passionate about jewelry design, and opened his own workshop in 2002 while still in college. Later on, in 2013, the Lebanese designer launched La Rose de Sim, a handbag and jewelry brand inspired by his country’s heritage. With recurring themes such as traditional houses, Beirut’s familiar streets and arabesque patterns, Habache’s fun designs carry a heartfelt purpose: to raise awareness of Lebanon’s beautiful and endangered heritage while encouraging people to always stick to their roots.