La Terre Est Folle

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Created by Joe Arida, “La Terre est folle” was launched in Beirut in 2013. Joe loved cushion fabric so he began creating t-shirts out of them. Today, La Terre Est Folle is a brand that produces abayas, garments and furniture as well. Joe is mostly inspired by Yves Saint Laurent but also by the madness of the world, his travels, Beirut’s character, mythology, nature, people and strong women.

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