Jamaloukicon Edition 3

June 2019 - Beirut

For its third edition, Lebelik participated in Jamaloukicon with a unique marketing stunt. Capitalizing on the anticipation for the final season of Game of Thrones, which premiered in May 2019, we built a custom-made throne from scratch and inscribed it with the question, "What empowers you?"—a nod to women's empowerment. That year, we aimed to create an interactive experience that engaged the audience, allowing them to take pictures on the throne and share what empowers them.