In May 2010, Louise and Michel Doumet conceptualized Lebelik, a platform that would spotlight local designers and their creations, bridging the gap between talented artisans & global audiences.

THE BIRTH OF AN IDEA

2010

In spring 2011, Lebelik launched, pioneering the showcase of Lebanese craftsmanship and realizing Louise and Michel’s vision.

LEBELIK’S LAUNCH

2011

Between 2013 and 2017, Lebelik was managed by Keeward, a partnership that significantly contributed to the brand's growth and digital transformation. During this time, Louise strategically focused on laying the groundwork for Lebelik's next phase, ensuring the brand was well-positioned to evolve and thrive in the competitive market.

PARTNERING WITH KEEWARD

2013 - 2017

In 2013, Lebelik hosted its first pop-up event at the Beirut Port District Block Party, a vibrant and historic location that embodied the brand’s commitment to Lebanese craftsmanship. This milestone strengthened Lebelik’s presence in Beirut and connected with the local community, with customized Lebelik umbrellas distributed to all guests.

FIRST POP-UP EVENT

2013

A NEW & IMPROVED WEBSITE

2014

In December 2014, Lebelik unveiled a revamped and user-friendly website, enhancing the online shopping experience and making it easier to discover and support local talent.

2017

In March 2017, Lebelik entered a pivotal growth phase, expanding its reach and impact. Later that year, Louise resumed direct management with her team, launching innovative pop-up events, diversifying into corporate gifts with tailored solutions, and enhancing support for designers. These efforts solidified Lebelik's role as a champion of Lebanese talent.