In November 2017, Louise Doumet, Founder of Lebelik, spoke at the CET Conference in Dubai alongside top industry leaders, including Ulugbek Yuldashev (CEO of Awok.com), Varun Sharma (Head of Marketplace at Souq.com), Pradip Lal (Head of Marketing at Landmark), and Muhammad Haris Aslam (COO of Rouman Internet Group). The panel highlighted key trends in e-commerce, marketing, and digital innovation in the Middle East.